Innovators, Originators, Run DMC's influence on the music of the new Millennium goes every bit as deep as that of Elvis Presley or the Beatles. The successes of Run DMC resounded through rap, rock, R&B and eventually, international pop of every kind. They changed an industry and they did it by speaking directly to the youth, without the advice or support of anyone in the mainstream media or industry. Along the way, life went on: RUN was ordained a minister, DMC transformed his life & JAY launched his own record label. These men will truly be Forever Kings.