All My Loving was created when John Lennon and Paul McCartney challenged Palmer then a classical music documentarian to make a film that encompassed the 1968 music world in one hour of screen time. The film includes clips and interviews with the likes of The Beatles Jimi Hendrix The Who Pink Floyd - who had just lost Syd Barrett - Cream Donavan Frank Zappa and Eric Burdon. The film explores music with the idea that everyone demands heroes and these heroes were going to change the world ...